1. Identify your audience

Many businesses make the mistake of trying to reach everyone. But understanding and organizing your audience can help you send the right message to the right people and more effectively meet your marketing goals.

This begins with identifying your target audience. The details about who these people are should be based on the audience data you already have, as well as your market research.

To find your target audience:

✓Compile data. In order to reach your target market, you need to know what they’re like. It’s important to know things like your audience members’ ages, locations, and engagement patterns to market effectively to them. While it may seem daunting to gather this information, customer relationship management software stores and sorts this data and makes it easy to put into action.
✓Use social media analytics. Many platforms, like Facebook and Twitter, have built-in analytics that can tell you about your followers, including when they post, where they post, and other interests. Plus, these tools are free to use with business accounts.
✓Check the competition. Understanding your competition will give you insights about how to talk to your audience. You can look at what your competitors are doing wrong to fill any gaps in your current strategy.
Once you’ve identified your target audience, it’s important to keep up to date with their interests and to implement a social listening strategy to understand their wants and needs.

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