5. Showcase a new feature

Part of having a business blog is to keep customers or clients updated about new features or services. While the blog post itself isn’t highly engaging, it is highly informative and valuable to your target audience.

Dropbox recently released Dropbox Paper, a way for your team members to have one central place for all their notes and work. Their blog post showed three ways their readers can use Dropbox Paper for their next meeting.

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