How to improve your sites user engagement

 Whether you’re a business owner or blogger, you’ll know that the key to your website’s success is about offering people great content, products or services they can’t get elsewhere

But there’s one other critical success factor – and that’s how well your site encourages people to interact with it, and ultimately stick around as long as possible.

This is known as ‘user engagement’. It’s an especially important metric if you sell ads based on traffic volume, because the longer you can keep people engaged with your content (and your ads), the more revenue you can generate.

In this article, we’ll explore ways you can measure your website’s user engagement levels, how to make improvements, and which pitfalls to watch out for along the way.

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