2. Report current news in your industry

Depending on your business, there could be breaking news in your industry that might alarm or cause questions from your audience.

This is none truer than when Google announced their new mobile-friendly rules for popups to the masses. Since OptinMonster’s business revolves around lead capture and popups, there were some concerns from their customers.

The owner, Syed Balkhi, wrote a post on the blog on how this news affects OptinMonster.

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