4. Interview an expert

For some businesses, interviewing an expert in your industry is a good way to give your audience true value. Industry experts usually have insider tips and strategies that they can share with your audience, providing them with valuable knowledge.

Pagewiz is a landing page optimization tool and part of their blog strategy is to do case studies and also interview industry experts.

Comments

Post a Comment

Popular posts from this blog

How to do a Successful Interview - Online

Image
2. During the Interview Get yourself ready well before the interview, ensure all your technology is ready and working. And be on time for the interview! You may be asked to run through your application so ensure that you have your 'elevator pitch' ready to go. When sharing a presentation, try not to read from the slides: the purpose of the slides is to provide the highlights and your notes will provide additional insights. Allow time for questions and answers between each section of the interview, checking in with the interview panel during the presentation. You should also factor in any time delay on internet connections. If you don’t understand a question that is asked, ask for clarification. When talking make sure you are looking at the camera as this will replicate eye contact. On many video call applications, your own image might appear in a box in a different part of the screen so move that box as close to your camera as you can. Be prepared to deal with inter...
Read more

1. Current trends

People love to learn what the current trend is this week. Whether they’re on Twitter looking at what’s trending or reading a post on the latest happenings in their industry, a current trend blog post is an easy addition to your content schedule. While you can look at what’s hot now, a great way to use this idea is to predict what the trends will be in the future. For example, Designmodo looked at website design trends for 2020.
Read more

1. Identify your audience

Many businesses make the mistake of trying to reach everyone. But understanding and organizing your audience can help you send the right message to the right people and more effectively meet your marketing goals. This begins with identifying your target audience. The details about who these people are should be based on the audience data you already have, as well as your market research. To find your target audience: ✓Compile data. In order to reach your target market, you need to know what they’re like. It’s important to know things like your audience members’ ages, locations, and engagement patterns to market effectively to them. While it may seem daunting to gather this information, customer relationship management software stores and sorts this data and makes it easy to put into action. ✓Use social media analytics. Many platforms, like Facebook and Twitter, have built-in analytics that can tell you about your followers, including when they post, where they post, and other interests...
Read more