How to Education, Experience, and Licensing Requirements:

✓Bachelor’s or master’s degree in marketing or a related field
✓Proven working experience in digital marketing, particularly within the industry
✓Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
✓Experience in optimizing landing pages and user funnels
✓Experience with A/B and multivariate experiments
✓Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
✓Working knowledge of ad serving tools
✓Experience in setting up and optimizing PPC campaigns on all major search engines
✓Working knowledge of HTML, CSS, and JavaScript development and constraints

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