What Is Social Blogging?


Social blogging, sometimes called microblogging, is a subsection of regular blogging that uses posts with shorter word counts and more media. Hallmarks of social blogs include:

Short sentences
Single images
Links
Videos
Infographics
GIFs
Audio clips
Social blogs are shorter and more media-driven because of people’s changing attention spans. Different studies from the last few years claim our attention spans dropped from 12 seconds in the year 2000 to 8 seconds today. Other sources tried to disprove this exact number. The actual number doesn’t really matter. What does matter is people enjoy the ease and convenience of shorter content because it’s more approachable.

Marketers use social blogging for most of the same purposes as social media channels. They share information about news, events, and timely or relevant topics. They also address themes that matter to their target audience. Social blogs let you share information in real-time, a feature they have in common with social media.
social media.

Social Blogging vs. Legacy Blogging
Social blogging has differences from traditional or legacy blogging, including:

Ownership
With legacy blogs, most times, you own the little space of the internet you’ve claimed. You pay the yearly or monthly fee for the space and your domain. You also own the content you create and share on your blog. A lot of marketers find this feature important. They care about the customization of the blog site and space. They also have full autonomy to write about topics of their choice with little or no restrictions. With social blogging, you may be subject to the host site’s rules and guidelines, like terms of service, a character count, or design format.

If you plan on social blogging for your company, try to claim the same social handle across all the networks you plan on posting on. It’s actually a good habit to claim your handle on platforms you don’t plan on growing, if only to prevent someone else from making one and posting content your business wouldn’t approve.

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